Broadcast Host, Ed Cohen 



20 years of HR, Training, Customer Experience, and Leadership Coaching with BMW Group and as the Founder of Shift Awake Group, where she’s consulted for JD Power and worked with clients such as BMW, MINI, Porsche, Ford, Lincoln, Verizon and more.

Jacqueline has a passion for putting together the pieces of the “people puzzle” to help companies remove friction and create engaging employee and customer experiences.


How COVID saved my life.

Why single, professional women are my client focus.

How bringing one’s whole self to work leads to your purpose / freedom.

#1 behavior blocking you from creating the career / life of your dreams.


Let’s face it, as a single, professional female, I’m used to putting on a brave face. It began when I left my house at 17, to when I left my corporate career after 17 years to launch my business. At the time, everything seemed fine. 

I had clients, money was consistent and I was living across from the most amazing city in the world. If everything was fine, why did I feel so empty?

I knew the automotive industry, yet I couldn’t shake this feeling of resistance around my work. Until March 2020, when all that I was moving towards was wiped away.

I did not expect to find a blessing through the pain. I realized I was chasing the opposite direction of where I was meant to be. 

It brought me to my purpose.