Yes, 2020 March 1st our primary business unit, LIVE meetings about “global mobile talent pipeline development” (training +networking), evaporated… poof!
So now what?
We understood we needed to redefine our audience and re-thought their needs due to the wrecked economy, the virus spreading, the business impact as a result of the confused national leadership which resulted in massive disruption and a changed sense of general comfort and confidence.
Yes, fear was developing.
BUT… We knew our market, the customers.
We recognized we already had a huge e-network as a result of the news/PR communications distribution.
We decided to tell a story.
We quickly began developing a TV TALKSHOW format and began experimenting with content and style; a tele-conference series bringing together business people from across borders, time, and from across cultures… to learn and exchange ideas within a friendly atmosphere.
We began a learning mission, still on-going… yes, we “re-imagined” what our best customers need as they and all of us face covid/economic risk/uncertainties.
We redeveloped; re-inventing our main product line, and we are still “re-skilling / upskilling”.
Yes indeed, it’s working.
We THANK YOU.