bound4™

BRASIL

click, see video talkshow

ED COHEN

Global Business Editor; Broadcast Host + Writer

+1.619.787.3100  publisher@globalbusiness.media

AUDIENCE

DISTRIBUTION

+100 countries

 75,782 pageviews Jan1’20 – Dec7’20

 65% US/Can/Mex/Brasil;

25% Eur;

9% AP;

1% MEA

(source:Google Analytics +GBN)

17,258  LinkedIn connx 

+100,000 add’l L I groups

MEMO  Yes,  March 1st our primary business unit, LIVE meetings about “global mobile talent pipeline development” (training +networking), evaporated… poof!  Seemingly-almost-in-a-flash.  Yikes! So now what?

We understood we needed to redefine our audience and re-thought their needs due to the wrecked economy, the virus spreading and the business impact as a result of the confused national leadership which resulted in massive disruption and a changed sense of general comfort and confidence – that fear was developing.

We knew our market, the customers; we recognized we already had a huge e-network as a result of the news/PR communications distribution.  We decided to tell a story. We quickly began developing a TV TALKSHOW format and began experimenting with content and style; a tele-conference series bringing together business people from across borders, time, and from across cultures… to learn and exchange ideas within a friendly atmosphere.

We began a learning mission, still on-going… yes, we “re-imagined” what our best customers need as they and all of us face covid/economic risk/uncertainties. 

We redeveloped; re-inventing our main product line,  we are still “re-skilling / upskilling”. 

Yes indeed, it’s working. THANK YOU.   

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