MEMO Yes, March 1st our primary business unit, LIVE meetings about “global mobile talent pipeline development” (training +networking), evaporated… poof! Seemingly-almost-in-a-flash. Yikes! So now what?
We understood we needed to redefine our audience and re-thought their needs due to the wrecked economy, the virus spreading and the business impact as a result of the confused national leadership which resulted in massive disruption and a changed sense of general comfort and confidence – that fear was developing.
We knew our market, the customers; we recognized we already had a huge e-network as a result of the news/PR communications distribution. We decided to tell a story. We quickly began developing a TV TALKSHOW format and began experimenting with content and style; a tele-conference series bringing together business people from across borders, time, and from across cultures… to learn and exchange ideas within a friendly atmosphere.
We began a learning mission, still on-going… yes, we “re-imagined” what our best customers need as they and all of us face covid/economic risk/uncertainties.
We redeveloped; re-inventing our main product line, we are still “re-skilling / upskilling”.
Yes indeed, it’s working. THANK YOU.