Product Developer,

Publisher,

Broadcast Host 

ED COHEN

CONTACT

+1.619.787.3100   publisher@globalbusiness.media

https://www.linkedin.com/in/edwinbcohen

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Publisher’s

MEMO  

Yes,  2020 March 1st our primary business unit, LIVE meetings about “global mobile talent pipeline development” (training +networking), evaporated… poof!  

 So now what? 

We understood we needed to redefine our audience and re-thought their needs due to the wrecked economy, the virus spreading, the business impact as a result of the confused national leadership which resulted in massive disruption and a changed sense of general comfort and confidence.

Yes, fear was developing.

BUT… We knew our market, the customers.

We recognized we already had a huge e-network as a result of the news/PR communications distribution.

We decided to tell a story.

We quickly began developing a TV TALKSHOW format and began experimenting with content and style; a tele-conference series bringing together business people from across borders, time, and from across cultures… to learn and exchange ideas within a friendly atmosphere.

We began a learning mission, still on-going… yes, we “re-imagined” what our best customers need as they and all of us face covid/economic risk/uncertainties.

We redeveloped; re-inventing our main product line,  and we are still “re-skilling / upskilling”. 

Yes indeed, it’s working. 

We

THANK

YOU.   

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