Broadcaster and Author Steve Jones joins Ed Cohen today to discuss his latest book: “Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire”.
Thirty years spent in the music business form the foundation for Steve Jones’ observations on business, marketing, branding and career growth. Having witnessed the rise (and sometimes fall) of countless rock legends, Jones shares their experiences and stories and shows how to put those lessons into action in order to create a more successful, happier, and rewarding career.
Jones has helped build successful radio brands across the U.S., Canada and the Caribbean. Today, he is the Vice President of Programing at Newcap Radio, one of Canada’s largest radio broadcasters. He is a highly sought public speaker, sharing the “rock star” philosophies and strategies with companies and conferences worldwide. Jones made his debut as an author in 2011 with Brand Like a Rock Star. Start You Up is his latest book.