Bindu Menon

Mumbai, Maharashtra, India

Empowering global organisations, professionals and relocating expats to succeed in doing business with India

#speaking, #brandbuilding, #travelinindia,  #relocationservices

This is my 17th year of empowering multinational organisations and global citizens relocating to India with my India expertise, offering practical solutions on doing business and living in India.

I specialise in establishing alliances with multinational organisations and RMCs, and nurturing relationships that translate into successful business on the ground.

From 2006 to 2014, I managed a pan-India team at ‘Global Adjustments’, taking care of expat mobility needs with empathy and passion, sensitising them to India’s business and social culture, and ensuring a smooth relocation.

Representing ‘Global Adjustments’ as Country Head of Relocation and the single point of contact between 2008 and 2014 at the Worldwide ERC symposiums in the APAC region and the USA, and the EuRA in 2014, further strengthened my business networking skills, resulting in a significant increase in new partnerships and clients.

Cross-cultural facilitation for enhanced business understanding is my forte. Being the lead trainer at several programs for senior global expat executives, the key person to facilitate MNCs like Beiersdorf AG, Vinci, France, Vulcabras, Brazil to set up business in India and working closely with global top management teams, fortified my understanding of expat needs and challenges they face.

In 2015, I founded ReloIndia, a virtual consultancy offering expat relocation and intercultural training services to various multinational organisations and relocation companies from around the globe.

I manage international business alliances with RMCs looking at DSPs in India, business delegations, corporate clients with relocating assignees or individual expats who need assistance with their relocation to India.

As key consultant with Semurg Relocations, Mumbai, I managed the World Bank Group account, efficiently managing business relations with the RMC in Europe and the client on the ground, assuring the best quality service delivery at all times.

I take my additional role as an intercultural counsellor for expats and their families very seriously, knowing that the unique insights about India that I share with them enables them to succeed. I am an independent intercultural consultant for companies like Dwellworks, USA and other corporate clients in India.

My 15-year plus experience in the Advertising industry keeps my passion for brands at a high, allows me to think out of the box and give attention to detail while working on any assignment, besides giving me a deep and empathetic insight into consumer psyche across categories or industries.