Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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ID used to identify users and sessions
2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
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Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
The report titled “Generative AI and the Future of Work in America” highlights the profound changes in the US labor market during the pandemic (2019–2022) with 8.6 million occupational shifts, 50% more than the previous three-year period. The growth of generative AI is expected to accelerate automation, leading to up to 30% of hours currently worked in the US economy being automated by 2030. However, the impact of generative AI is anticipated to enhance work for STEM, creative, and business professionals rather than eliminating jobs outright.
The report identifies three major forces shaping the future of work: automation (including generative AI), federal investment in infrastructure and net-zero transition, and long-term structural trends like aging, technology investment, e-commerce, and remote work.
The pandemic accelerated certain job trends, leading to occupations like customer service, office support, and food services facing decline. On the other hand, healthcare, STEM, management, and transportation services are expected to experience continued growth.
The report emphasizes the need for additional occupational transitions, estimating 12 million more shifts by 2030. Workers in lower-wage jobs are up to 14 times more likely to change occupations compared to those in higher-wage positions. Employers will need to adapt their hiring approaches, considering skills and competencies over credentials, to accommodate this evolving job landscape.
The report highlights the importance of workforce development on a large scale and inclusive hiring practices to connect workers with the training needed for better job prospects. Finally, the potential benefits of generative AI are discussed, including increased labor productivity, but it also emphasizes the need to manage worker transitions and risks effectively.
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Link to Report: https://lnkd.in/gCGgZDNs