UK view: Creative Line Managers Taking on More HR Responsibility

LONDON, August 6, 2012 — As the importance of good HR practice grows, line managers in the creative industry agencies are increasingly stepping up, according to the 2012/2013 HR guide called Major Players’ latest workpocket, produced by parent company, Randstad, provides a brilliant reference tool for HR professionals and line managers alike.

Some responsibilities are still new and unfamiliar to line managers, but fulfilled they present an opportunity to boost employee engagement and look after an agency family better – crucial outcomes for many businesses but for start-ups and boutiques in particular.

Jack Gratton, CEO of Major Players, comments: “The creative industry has always prided itself on a great cultural environment, with hard work taking place in a fun and innovative atmosphere. However, the ways organisations deploy, develop and motivate talent are as crucial to survival and success than ever. Line managers have a pivotal role to play in this process.”

Randstad’s 10th annual Workpocket HR Guide provides accessible and practical advice for line managers to assist them in fulfilling their new HR responsibilities. Additionally, the guide provides best practice insights for HR professionals themselves, as they too cope with managing large changes brought about by the economy and new legislation. The guide includes examples from leading organisations including O2 and McDonald’s.

In the dedicated line manager section, the Workpocket HR Guide advises on day-to-day recruitment, motivation, appraisals, and training and development.

Mark Bull, Randstad UK CEO, adds: “The Randstad Workpocket has been crafted by employment experts as a key reference source for anyone dealing with HR and employment issues. As line managers face the task of delivering on sometimes new and unfamiliar set of responsibilities, we are pleased to be able to provide guidance to them in understanding and embracing their evolving role.”

About Workpocket
The Randstad Workpocket is a comprehensive reference guide for everyone who has dealings with employment issues and is particularly useful for SMEs. The Workpocket is updated annually to take account of changes in human resources’ best practice and workplace legislation. The 2012/13 issue is the 10th edition in the UK.

About Major Players and Randstad
Major Players are the UK’s number one creative industry and marketing recruiter, supplying high-calibre professionals to the country’s top agencies, in-house and clientside divisions, across all levels within both the freelance and permanent markets. We are made up of 13 specialist divisions who interact constantly, working as one big team. This is what makes Major Players unique, providing our candidates with the best opportunities to cross disciplines and work with the biggest names in the industry. So, if you’re a creative professional check out our live jobs and meet the Major Players team at

The Randstad group is one of the leading recruitment & HR services providers in the world with a top five position in the UK and a top three position in fifteen countries including the US, France and Germany. For more information see or Source: Randstad