Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
True productivity isn’t about doing more, it’s about focusing on what matters most.
Here’s how top performers structure their day to maximize results:
—
The Night Before: Set the Stage
1️⃣ S.M.A.R.T. Goals
Write down clear, specific goals for the next day.
Goals that are measurable and time-bound set the tone for success.
2️⃣ The Eisenhower Matrix
Sort tasks into four categories:
– Urgent & Important: Do it now.
– Important but Not Urgent: Schedule it.
– Urgent but Not Important: Delegate it.
– Neither: Eliminate it.
3️⃣ Find Your Peak Time
Reflect on when you’re most energized and alert.
Plan to tackle your hardest tasks during these windows.
—
The Morning Of: Start with Momentum
4️⃣ The 2-Minute Rule
If a task takes less than two minutes, finish it immediately.
Clearing small tasks frees your mind for bigger priorities.
5️⃣ Time Blocking
Assign specific blocks of time for emails, meetings, and deep focus work.
Stick to these blocks to stay on track.
—
Throughout the Day: Stay Focused
6️⃣ Task Batching
Group similar tasks together—like answering emails or scheduling calls—and handle them in one block.
7️⃣ Pomodoro Technique
Work in 25-minute focused sprints with 5-minute breaks.
This method boosts focus and prevents burnout.
8️⃣ Kanban Board
Use a visual workflow to track progress with columns like “To Do,” “In Progress,” and “Done.”
Stay organized and keep moving forward.
—
End of Day: Reflect and Recharge
9️⃣ Closing Out the Day
Spend the last 15 minutes reviewing your progress and updating tomorrow’s priorities.
🔟 Productivity Journaling
Write down what worked, what didn’t, and what you’ll improve tomorrow.
Reflection keeps your growth on track.
—
Why this works:
Productivity isn’t about filling every minute—it’s about making the minutes count.
When you plan intentionally, you’ll feel more in control and accomplish more with less stress.
What’s your favorite productivity habit? Share it below.