You’re not alone.

90% of CEOs I coach find it hard to explain who they are and what they do in just a few sentences.

Why?

Because self-promotion doesn’t come naturally—and that’s okay!

But here’s the thing:
Your pitch is key to success in selling, networking, fundraising, and interviewing.

Once you follow a simple formula, it becomes effortless.

Use these 4 steps to craft a killer pitch

(Think your LinkedIn About section – a verbal pitch is slightly different)

🎯 The Hook
Start with a snappy opening line that grabs attention. Think: a bold question or a defining statement.

💡The Key Message
What’s the one thing you want people to remember? Make it clear and concise.

🏆 The Proof
Back it up! Highlight achievements and experiences that prove you deliver.

📣 The Call-to-Action
End with a CTA that invites engagement: “Let’s connect,” “Visit my website,” or “Subscribe to my newsletter.”

Pro tip: Think of your pitch as a way to build connections, not promote yourself. When others understand who you are, meaningful conversations happen.