Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
The mindset we adopt plays a pivotal role in shaping our lives. It dictates how we deal with challenges, how we learn, and how we grow – or don’t.
The Fixed Mindset
People with a fixed mindset view their abilities and intelligence as static traits. They believe they are born with a set amount of talent and that’s it – they have what they have, and there’s no changing that. This perspective leads to some problematic behaviors:
– Fear of Failure: Failure is seen as a reflection of their intelligence and an identity that is to be avoided.
– Avoiding Challenges: A fixed mindset deters people from taking on challenges because they don’t want to risk failing.
– Jealousy: They view the success of others as a threat because it makes them feel inferior.
For those who operate with a fixed mindset, comfort zones are exactly where they want to be – the unknown is threatening and scary.
The Growth Mindset
On the other hand, folks with a growth mindset believe that their abilities and intelligence can be developed over time through consistent effort, learning, and perseverance. This perspective leads to a whole host of empowering behaviors:
– Embracing Failure: They see failure as a springboard for growth, an opportunity to learn, and improve.
– Craving Challenges: Difficulties and obstacles are seen as opportunities to grow, hence they’re more inclined to pursue them.
– Inspiration from Others: They feel inspired by the success of others, not threatened. It serves as a motivation to aim higher.
The Real-world Implications
Workplace Culture
A workplace filled with fixed mindset individuals is likely to be competitive in a destructive way. Folks avoid taking risks or contributing new ideas for fear of failure or judgment. On the other hand, a growth mindset fosters a collaborative culture where challenges are embraced and learning is continual.
Learning and Development
Folks with a fixed mindset may stop learning after formal education because they see no point in learning something they’re “not good at.” On the flip side, folks with a growth-mindset often engage in lifelong learning, understanding that skills are built, not born.
Making the Shift
With awareness and practice, you can cultivate more of a growth mindset:
– Acknowledge and Understand Your Weaknesses: You can’t change what you don’t acknowledge.
– Learn from Others: Rather than feeling threatened by other’s success, try to learn from them.
– Embrace Challenges: Even if you fail, you’ll learn valuable lessons that can help you in the future.
Conclusion
While a fixed mindset can close you off to the world of possibilities, a growth mindset can open you up to a lifetime of learning, improvement, and fulfillment. Remember, the only limits that exist are the ones you place on yourself. Choose growth over limitation.
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