gets people talking,
connects teams
fosters a little healthy competition.
stories ignite change
The trick is in how you present those wins — through relatable stories that inspire action
how to talk about their wins in a way that got everyone’s attention.
Challenge: identify the goal
Solution: Describe the solution your team implemented to address the challenge or opportunity.
This explains the action taken to overcome the issue.
tie your outcome to what the business cares about and what people care about more personally, your story will resonate even more.
taught the team to craft a compelling story that showed the struggle, the solution, the win, the effect on the broader organization and the hard data to back it up.
This not only got attention but made other teams start thinking,
“If marketing can do it, why can’t we?”
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