I HELP IMMIGRATION & GLOBAL MOBILITY FIRMS AND FOUNDERS GROW WITH TECH, MARKETING & CONTENT.
But first I practiced immigration law, and I remember my first day as an immigration attorney so vividly, as well as my last…
On my first day I was wearing a full suit – not quite ill-fitting but not inspiring either. It was a Monday morning, and I left the house with a black bag hanging from my right shoulder. In it was a notepad, a few pens and my water bottle.
Halfway to the office I walked by a parked car with particularly clean windows and caught my own reflection.
It made me stop for a moment. A million different emotions passed through me with lightning speed, but the net result was a half-smile.
“Wow,” I mused. “I can’t believe I’m a real immigration lawyer.”
I tightened my double Windsor, took a deep breath and continued walking.
On my last day, I was wearing jeans and suede dress shoes. No jacket, no tie. I was standing outside the office building holding a box of my stuff in one hand and my iPhone in the other, waiting for my Uber.
The car took a wrong turn and rerouted, but I couldn’t care less. My mind was zooming.
Because you see, I had so many ideas about the immigration industry, and now I was free to pursue them.
I hated dealing with H-1B compliance – it was manual, error-prone and costly. I wanted to build a platform that automated the LCA compliance process.
So I did.
I also had ideas about how to build an immigration business through creative branding and marketing. I wanted to use my writing and theater experience to breathe some life into our industry.
So I did.
Do I miss being an immigration lawyer? Sometimes. But I’m so much better at helping OTHERS be great instead.
How do I do this?
I launched LaborLess, a platform that helps immigration lawyers and in-house teams automate LCA posting and PAF management. We support both law firms and employers, big and small.
I also launched GMI Rocket, a digital marketing agency focused on the immigration and global mobility industry that helps firms and companies in the industry grow with social media, creative content, events, a podcast and more.
And I’ve taken to the “stage” to speak about immigration tech, marketing and branding at AILA, SHRM, ERC, BAMM, law schools, on podcasts and more.
If you’re an immigration or global mobility business, I can make your life easier.
If you’re an immigration, HR or mobility organization, a law school, podcast, etc., I can come speak to your members, students and listeners about making their lives easier.