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Hello


Communications is the no 1 skill in business.

Here’s how you become a top 0.1% communicator.

No alt text provided for this imageAccording to LinkedIn, communication is now the most important skill in business.

That’s because:

We spend 88% of our work time communicating (Harris 2024)

We work in complex, global, diverse, hybrid environments

The more AI takes over, the more your own unique voices matter.

Those who master communications get the deal, the promotion, the funding for their startup.

Fortunately, great communicators are made, not born.

And we now have a deep understanding of how to acquire any skill.

We need to:

See
Do
Get feedback


Having coached over 500 leaders, what I noticed is this:

90% never or rarely practiced their leadership communications. They have close to zero iterations when I meet them.

9% watch videos, webinars or courses. They get better, but not by much, because they only “see” but don’t “do” or “get feedback”. It’s like trying to learn tennis by watching others play.

1% “See & Do”. They actively practice to get the reps in.

0.1% “See, Do & Seek Feedback”. They practice, record themselves and seek feedback from a coach, community or support network.

Given that 99% make little effort to master the no 1 skill in business, it doesn’t take much to join the top 1%.

Even the 0.1% is entirely doable if you “See, Do & Seek Feedback”.


PS: That’s why we created the Speak Like a CEO Academy.

Just put “Yes” in the comments and I will share how you join the ranks of top 1% communicators before the year is over.

Many leaders view “tough conversations as the hardest part of their role.

To be clear…a tough conversation is any discussion where the topic is difficult, uncomfortable, or emotionally charged. It involves addressing sensitive issues like giving feedback, resolving conflicts, or delivering disappointing news.

Many of us view these interactions as confrontational or risky.

Fear of conflict, fear of being misunderstood, or even fear of not 

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knowing how to respond in the moment can make these discussions feel overwhelming.

But what’s REALLY getting in the way is our mindset—our tendency to focus on the difficulty rather than the opportunity.

And when we focus on the difficulty rather than the opportunity, it adds to our problems!!

People struggle with different challenges around tough conversations, and these struggles often reflect their unique personalities, values, and mindsets

Let’s take two examples:

The situation causes some people to enter into these conversations like they would a battle…in defensive mode. They may not even realize it but their focus is on trying to ‘win’ instead of being empathetic and curious.

At the back of it, these people are worried about how this conversation will impact them and their status. They don’t want to look weak or vulnerable.

The other issue I see is people entering into these conversations with overly empathic thinking. It’s not about their ego, they are not actually trying to ‘win’ and don’t resort to defensiveness, but they still worry about hurting the other person, damaging their relationships or not being able to resolve the issue.

In both cases, the issues stems back to mindset- and focusing on the difficulty rather than the opportunity.

The person may not like what you say, or agree with it… and that’s ok. Not everyone will walk away from the conversation feeling positive. We have to make peace with that and give them time to process the conversation.

Your aim isn’t to make bad news feel ‘good’ but it IS to show your commitment to their growth, deepen your relationship with them, and focus on their long-term success.

Follow the steps outlined below to improve how you perceive and manage “tough conversations”

hashtagtoughconversations hashtagleadership hashtagleadershipskills hashtagleadershipdevelopment hashtagcommunicationskills

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“The single biggest problem in communication…
….. is the illusion that it has taken place.” – George Bernard Shaw
Undoubtedly, this is my favorite quote about communication. It highlights the common mistake of assuming that simply sending a message means it has been understood. Proper communication requires confirmation and understanding from both sides (i.e., “connected” in the above graphic).

Here are four more powerful quotes on communication:

“Effective communication is 20% what you know and 80% how you feel about what you know.” – Jim Rohn.

Rohn emphasizes the importance of passion and conviction in communication. It’s not just the content that matters but how it is conveyed emotionally.

Peter Drucker said, “The most important thing in communication is hearing what isn’t said.”

He points to the power of non-verbal cues and unspoken feelings, often more revealing than words. Listening beyond the words is essential for real understanding.

“Wise men speak because they have something to say; fools because they have to say something.” –said Plato

Plato reminds us to be purposeful in our communication. Speaking with intent, rather than just for speaking, ensures that our words have meaning and impact. It reminds me of Google’s Aristotle study on high-performing teams.  Those who perform best have equal speaking time between team members…. Take a moment to think about that!!

“Speak clearly, if you speak at all; carve every word before you let it fall.” – Oliver Wendell Holmes

Holmes underscores the importance of thoughtful, precise communication. Each word should be carefully considered to ensure its effectiveness and meaning. I do an exercise on giving feedback regularly….the most common issue is that people ramble on. Be brief.

What do you see as the biggest challenge with communication in the world we live in?

Jakob

hashtagleadership hashtagcommunication hashtagmanagement

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