Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Chief Human Resources Officers—
This PDF includes 15 resources for CHROs as they enable personal, team, and organizational effectiveness.
The resources are organized into 5 themes:
(1) 𝐀𝐈 𝐢𝐧 𝐇𝐑: Ideas on how HR leaders can evaluate and implement AI within HR and organizations.
(2) 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐭𝐨 𝐚 𝐍𝐞𝐰 𝐂𝐇𝐑𝐎 𝐑𝐨𝐥𝐞. Resources to help CHROs transition to a new head of HR role.
(3) 𝐇𝐑 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐌𝐨𝐝𝐞𝐥𝐬. Ideas for capturing aspects of HR strategy and operating models.
(4) 𝐂𝐇𝐑𝐎𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐨𝐚𝐫𝐝. Resources on talent and workforce questions Boards are asking.
(5) 𝐂𝐇𝐑𝐎 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬. Attributes of effective CHROs; ideas on determining the effectiveness of an HR team.