Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
I have seen a lot of talk around this term and it’s a bit funny to see a term stray further and further from its intended use the further it gets away from the people it aims to benefit. People are more than their jobs, and the idea that if people aren’t going ‘above and beyond’ their job description that they are disengaged, burnt out, and bad employees is just not OK. This line of reasoning is quite toxic, and we should all do better to identify the themes that have come from this and how we could better support our team members so they don’t get to a point where they are disengaged or burnt out.
I decided to put hypothetical pen to paper and highlight what the four key goals of ‘quiet quitting’ are, and it’s really about understanding that we work to live, not that we live to work. We need to find things outside of work that will bring us joy and fulfillment, because our careers are not forever and this is OK. Finding balance, setting boundaries, and focusing on the duties of your role aren’t bad things; why are we saying that they are?
What do you think, any key points of ‘quiet quitting’ that I missed? Let me know!
#quietquitting #leadership #business #bias #engagement #disengagement #humanresources #HR #talentmanagement #purpose #worklifebalance #lifeworkbalance #culture #thegreatresignation #values #boundaries #socialsaturdaysquad