Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Your mask kills culture.
Be authentic, human, and fuel trust.
🎇 Most people think leaders must:
– Always have answers
– Never show weakness
– Be perfect role models
🔥 But that’s the fastest way to fail 🔥
🎇 True leadership is different:
1. Emotional intelligence matters more
↳ Being aware of your limitations builds trust
↳ Understanding others’ feelings creates connection
2. Mistakes are growth tools
↳ Openly discussing failures encourages learning
↳ Creates a culture where innovation thrives
3. Real conversations drive results
↳ Honest dialogue improves team performance
↳ Builds stronger relationships across levels
4. Transparency creates safety
↳ Teams perform better when they feel secure
↳ People take more calculated risks
5. Authenticity breeds loyalty
↳ People follow humans, not robots
↳ Creates deeper commitment to shared goals
🎇 The data backs this up:
– 92% trust leaders who admit their mistakes
– 89% of employees stay longer with authentic leaders
– 76% feel more creative in psychologically safe cultures
🔥 Remember 🔥
Strong leaders don’t hide their humanity –
they leverage it.
“Leadership is not about being in charge. Leadership is about taking care of those in your charge.” – Simon Sinek
Which quality matters most to you in your leader?
Image credit: TheMindsJournal
♻️ Please repost to help others in your network see the value in advocating for authenticity.
And follow Eva Gysling, OLY, for more insights on leadership, resilience, culture, interprofessional collaboration, and burnout prevention!