Credits to Igor Buinevici, follow him for more practical content.

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90% of the companies fail to execute their strategy:

Want to know how the remaining 10% manage to do it?

I want to introduce an extremely useful concept:

The Strategy Pyramid.

This is the concept shared by Wendy McGuiness (2011).

It summarizes the 9 key pillars of successful strategy and its execution, divided into 3 main categories: purpose, strategy and execution.

A) Purpose:

1. Mission:

Defines the fundamental purpose or reason for the existence of the corporation, answering questions like “Why do we exist?” and “What is our core reason for being in business?”

2. Values:

Sets out the guiding principles and beliefs that shape the corporate culture and decision-making processes, reflecting the organization’s ethical standards and desired behaviors.

3. Vision:

Paints a clear picture of the desired future state of the company, providing direction and inspiration by answering the question “Where do we want to be in the future?”

B) Strategy:

4. Strategic Intent:

Outlines the overarching goals and objectives of the organization, defining the desired outcomes and the path to achieve them.

5. Drivers:

Identifies the key factors or strategic priorities that will drive the company’s success, such as market expansion, product innovation, cost leadership, or customer experience.

6. Enablers:

Represents the resources, capabilities, and infrastructure needed to execute the strategy effectively, including technology, human capital, financial resources, etc.

C) Execution:

7. Targets and Initiatives:

Sets specific, measurable targets and initiatives aligned with the strategic objectives, providing actionable steps to move the organization forward.

8. Performance Indicators:

Establishes metrics and key performance indicators (KPIs) to track progress toward goals and assess the effectiveness of strategic initiatives.

9. Strategy Map:

Communicates the corporate strategy in a clear manner and ensures alignment across the organization.

These categories provide a framework for corporate leaders to:

1) Articulate the purpose of the organization,
2) Develop a clear strategy to achieve its goals,
3) Execute it effectively

Make sure you address all the points:

As they are equally important.

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