Nike doesn’t sell shoes, it sells stories of perseverance.
Airbnb doesn’t sell rentals, it sells belonging.
The best entrepreneurs build narratives that move people.
Here’s how to be a great storyteller in business:
Master this, and your brand will sell itself.
𝗪𝗵𝘆 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
1/ Builds Connection
Stories resonate emotionally, creating bonds with your audience.
Helps you convey complex ideas simply.
2/ Inspires Action
Motivates your audience to think, feel, or act differently.
Drives decisions more effectively than facts alone.
3/ Creates Memorability
People remember stories far better than raw data.
Stories leave a lasting impression.
𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗦𝘁𝗼𝗿𝘆
1/ Relatable Characters
Develop a protagonist your audience can empathize with.
Highlight their desires, flaws, and growth.
2/ Compelling Conflict
Introduce challenges or obstacles to create tension.
Conflict drives the story forward and keeps interest.
3/ Strong Beginning
Hook the audience with curiosity or emotion.
Set the stage for the story’s journey.
4/ Clear Narrative Arc
Follow a structure: beginning, middle, and end.
Ensure the story flows logically.
5/ Powerful Ending
Leave the audience with a takeaway or emotion.
Tie up loose ends or deliver a surprising twist.
𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿
1/ Understand Your Audience
Identify their pain points, values, and desires.
Tailor your story to resonate with them.
2/ Start With a Hook
Use a question, bold statement, or intriguing fact to grab attention.
Example: “Have you ever felt like giving up?”
3/ Build Emotional Depth
Show vulnerability or shared experiences.
Use sensory details to evoke emotions.
4/ Use Simplicity and Clarity
Avoid jargon or overly complex plots.
Focus on one core message.
5/ Practice Delivery
Use your voice and body language effectively.
Pause for dramatic effect and vary your tone.
6/ Incorporate Dialogue and Action
Add conversations and actions to make the story vivid.
Show, don’t just tell.
7/ Edit Ruthlessly
Cut out unnecessary details.
Ensure every part serves the story’s purpose.
𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀
1/ The Hero’s Journey
Protagonist goes on a transformative adventure.
Example: Overcoming failure to achieve success.
2/ The Relatable Struggle
Highlight a challenge your audience can see themselves in.
Example: Battling imposter syndrome.
3/ The “What If” Scenario
Present a hypothetical situation.
Example: “What if you could change your life in 30 days?”
4/ The Twist Ending
Deliver an unexpected conclusion.
Example: “It turned out the solution was right in front of me.”
5/ Humor and Surprise
Add lightness or shock to keep engagement high.
Example: A humorous mishap that led to an aha moment.
Repost this and help others.
Credit: Nathan Hirsch on Twitter/X
Activate to view larger image,
Nike doesn’t sell shoes, it sells stories of perseverance.
Airbnb doesn’t sell rentals, it sells belonging.
The best entrepreneurs build narratives that move people.
Here’s how to be a great storyteller in business:
Master this, and your brand will sell itself.
𝗪𝗵𝘆 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
1/ Builds Connection
Stories resonate emotionally, creating bonds with your audience.
Helps you convey complex ideas simply.
2/ Inspires Action
Motivates your audience to think, feel, or act differently.
Drives decisions more effectively than facts alone.
3/ Creates Memorability
People remember stories far better than raw data.
Stories leave a lasting impression.
𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗦𝘁𝗼𝗿𝘆
1/ Relatable Characters
Develop a protagonist your audience can empathize with.
Highlight their desires, flaws, and growth.
2/ Compelling Conflict
Introduce challenges or obstacles to create tension.
Conflict drives the story forward and keeps interest.
3/ Strong Beginning
Hook the audience with curiosity or emotion.
Set the stage for the story’s journey.
4/ Clear Narrative Arc
Follow a structure: beginning, middle, and end.
Ensure the story flows logically.
5/ Powerful Ending
Leave the audience with a takeaway or emotion.
Tie up loose ends or deliver a surprising twist.
𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿
1/ Understand Your Audience
Identify their pain points, values, and desires.
Tailor your story to resonate with them.
2/ Start With a Hook
Use a question, bold statement, or intriguing fact to grab attention.
Example: “Have you ever felt like giving up?”
3/ Build Emotional Depth
Show vulnerability or shared experiences.
Use sensory details to evoke emotions.
4/ Use Simplicity and Clarity
Avoid jargon or overly complex plots.
Focus on one core message.
5/ Practice Delivery
Use your voice and body language effectively.
Pause for dramatic effect and vary your tone.
6/ Incorporate Dialogue and Action
Add conversations and actions to make the story vivid.
Show, don’t just tell.
7/ Edit Ruthlessly
Cut out unnecessary details.
Ensure every part serves the story’s purpose.
𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀
1/ The Hero’s Journey
Protagonist goes on a transformative adventure.
Example: Overcoming failure to achieve success.
2/ The Relatable Struggle
Highlight a challenge your audience can see themselves in.
Example: Battling imposter syndrome.
3/ The “What If” Scenario
Present a hypothetical situation.
Example: “What if you could change your life in 30 days?”
4/ The Twist Ending
Deliver an unexpected conclusion.
Example: “It turned out the solution was right in front of me.”
5/ Humor and Surprise
Add lightness or shock to keep engagement high.
Example: A humorous mishap that led to an aha moment.
Repost this and help others.
Credit: Nathan Hirsch on Twitter/X