Storytelling is a career asset.

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It’s powerful for marketing, communication, and personal branding.

3 key elements to strengthen your storytelling:

1. Put the Audience First

• Position your audience as the hero of the story, not you or your brand.

• Identify their desires and obstacles to create relevance and resonance.

• Speak with words they understand—fifth-grade simplicity beats technical jargon every time.

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2. Structure Your Narrative

• Choose a proven framework (Hero’s Journey, Pixar, or Who-What-Why) for reliable impact.

• Keep stories under 30 seconds when possible for maximum retention.

• Connect each beat of the story to keep the audience’s attention.

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3. Create Emotional Connection

• Start with an unexpected hook that makes it impossible not to keep listening.

• Share vulnerable moments that resonate with your audience’s experiences.

• Always end with transformation—show the contrast between beginning and end states.

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People remember stories.

Learn to tell better ones to level up yourself and your business.