Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Here’s how leaders master the room in minutes:
I’ve watched 1,000+ executive meetings.
These are the 15 micro-habits leaders do to make their meetings more effective:
1/. Arrive 5 minutes early and scan the room first
↳ Never rush in last minute
2/. Keep devices face-down
↳ Show others their time matters
3/. Take physical notes
↳ The old-school way commands attention
4/. Sit up straight, lean slightly forward
↳ Body language speaks before you do
5/. Reference others’ earlier points by name
↳ “Building on Sarah’s insight…”
6/. Ask questions before making statements
↳ Lead with curiosity, not authority
7/. Pause 3 seconds before responding
↳ Thoughtfulness beats quick reactions
8/. Use “What if…” instead of “But…”
↳ Open possibilities rather than shut them down
9/. Acknowledge opposing views first
↳ “I see your perspective, and…”
10/. Keep comments under 60 seconds
↳ Brevity signals confidence
11/. Make eye contact with everyone
↳ Not just the highest-ranking person
12/. Summarise others’ points accurately
↳ Show you truly listen
13/. End contributions with clear next steps
↳ “So I’ll have that analysis by Friday”
14/. Thank people for specific insights
↳ Not just generic “good meeting”
15/. Send follow-up notes within 2 hours
↳ While everything’s fresh
The best part?
→ None of these require special talent or authority.
→ Just intentional practice.
Which one will you try in your next meeting?
Leave a comment 👇
—-
Repost if this resonates & follow ⚡️Harvey Lee ⚡️ for more.