if no one screenshots your slide.

Your message will be instantly forgotten if no one’s writing down your words.

That’s why I teach top CEOs to speak in ways that stick, spread, and spark action.

Start with these 7 tactics:

1 – 𝐒𝐭𝐚𝐫𝐭 𝐖𝐢𝐭𝐡 𝐚 𝐒𝐥𝐞𝐝𝐠𝐞𝐡𝐚𝐦𝐦𝐞𝐫
↳ Forget soft intros. Start with a bold or contrarian statement.
↳ “Everything you know about leadership communication is wrong.”

2 – 𝐒𝐚𝐲 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐓𝐰𝐞𝐞𝐭𝐚𝐛𝐥𝐞
↳ Craft “atomic statements” — short, sticky, high-impact lines.
↳ Ask yourself: “Would someone post this on X?”

3 – 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐋𝐢𝐤𝐞 𝐚 𝐏𝐫𝐨
Use proven story frameworks like:
↳ Problem → Solution → Action
↳ Past → Present → Future
↳ Story → Insight → Takeaway

4 – 𝐀𝐩𝐩𝐥𝐲 𝐭𝐡𝐞 𝐑𝐮𝐥𝐞 𝐨𝐟 𝐎𝐧𝐞
↳ One idea per sentence, slide, or talk.
↳ Clarity leads to recall.

5 – 𝐌𝐚𝐤𝐞 𝐓𝐡𝐞𝐦 𝐋𝐨𝐨𝐤 𝐔𝐩
↳ Ask a thought-provoking question — then pause.
↳ “How is this possible?”

6 – 𝐔𝐬𝐞 𝐂𝐨𝐧𝐭𝐫𝐚𝐬𝐭
↳ Old vs New. Before vs After.
↳ Notes happen when people see the delta.

7 – 𝐌𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐞 5𝐏𝐬 𝐨𝐟 𝐕𝐨𝐢𝐜𝐞
↳ Pace. Pitch. Power. Pause. Prosody.
↳ Great delivery makes people reach for their pen.

The goal? Say something that demands to be written down.