Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
But never share how to improve them.
10 soft skills that will future-proof your career.
And 30 resources to learn them.
I’ve curated the best books, TED talks,
and online courses for you.
1. Effective Communication
📚 How to Win Friends and Influence People by Dale Carnegie
🗣 10 Ways to Have a Better Conversation by Celeste Headlee
🎓 Improving Communication Skills – University of Pennsylvania
2. Adaptability
📚 Who Moved My Cheese? by Spencer Johnson
🗣 Embrace the Shake by Phil Hansen
🎓 Developing Adaptability as a Manager – University of London
3. Problem-Solving
📚 Thinking, Fast and Slow by Daniel Kahneman
🗣 Are You a Giver or a Taker? by Adam Grant
🎓 Creative Problem Solving -University of Minnesota
4. Leadership
📚 Start with Why by Simon Sinek
🗣 How Great Leaders Inspire Action by Simon Sinek
🎓 Inspiring Leadership through EQ – Case Western
5. Teamwork
📚 The Five Dysfunctions of a Team by Patrick Lencioni
🗣 The Secret to Great Opportunities? by Tanya Menon
🎓 Teamwork Skills – University of Colorado Boulder
6. Time Management
📚 Getting Things Done” by David Allen
🗣 How to Save the World from Bad Meetings by David Grady
🎓 Work Smarter, Not Harder – University of California, Irvine
7. Emotional Intelligence (EQ)
📚 Emotional Intelligence by Daniel Goleman
🗣 The Power of Vulnerability by Brené Brown
🎓 Developing Your Emotional Intelligence – LinkedIn Learning
8. Creativity
📚 Steal Like an Artist by Austin Kleon
🗣 Your Elusive Creative Genius by Elizabeth Gilbert
🎓 Ignite Your Everyday Creativity – State University of New York
9. Resilience
📚 Grit by Angela Duckworth
🗣The Power of Passion and Perseverance by Angela Duckworth
🎓 Building Resilience – University of Pennsylvania
10. Interpersonal Skills
📚 Crucial Conversations by Kerry Patterson and Joseph Grenny
🗣 Why Good Leaders Make You Feel Safe by Simon Sinek
🎓 Improving Your Interpersonal Skills – University of California, Irvine