Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
It’s your greatest strength.
The best leaders know:
Empathy leads to understanding.
Understanding builds trust.
Trust strengthens relationships.
And that’s how your team needs you to show up
when it matters most.
Here’s how you can lead with empathy:
1. Be Present
• Your team hears your words but feels your actions.
• Give them 100% of your attention.
• If you’re distracted, they notice.
2. Validate Feelings
• A simple “I see why that’s tough”
goes further than you think.
• People don’t need you to fix everything.
They need to be valued.
3. Acknowledge Struggle
• Stress isn’t always visible.
• Check in before performance slips.
• A small “I see you’re carrying a lot” builds trust.
4. Offer Support
• Instead of assuming, ask:
“What would help you most right now?”
• Support looks different for everyone.
5. Respect Boundaries
• Burnout isn’t a healthy strategy.
• Protect their limits, and you’ll build trust—not burn it.
6. Adapt Communication
• Some thrive on direct feedback.
• Others need a softer approach.
• Great leaders adjust, not dictate.
7. Provide Flexibility
• Life happens.
• Rigid policies break trust.
• Thoughtful flexibility builds loyalty.
8. Lead with Patience
• Growth takes time.
• The best leaders develop people, not just results.
Remember:
Empathy is at the heart of great leadership.
Because when people feel supported…
They stay.
They grow.
They bring the best of themselves every day.
How will you lead with empathy today? 👇