Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Top 10 Characteristics of Resilience include:
-An internal locus of control: taking accountability and responsibility for one’s own actions.
-Strong self-worth: this is does not refer to narcissistic self-centeredness, nor does it mean relying on externals like accomplishments or personal attractiveness to define one’s worth. Rather, it refers to resting in the quiet confidence of one’s value as a human being.
-Grit: working toward one’s passions with dogged perseverance.
-Courage: not the absence of fear – which we all have – but acting in spite of it.
-Optimism: looking for the good in situations and people.
-Sense of meaning: seeking personal answers to the “why’s” of life.
-Self-compassion: treating oneself the same as one would treat a beloved friend.
-Community & support: sustaining and supporting one another through tough times.
-Humor: research shows that humor boosts the immune system and dampens feelings of stress and anxiety.