Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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ID used to identify users and sessions
2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
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2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Here’s how to connect deeper & build trust:
Creating psychologically safety at work starts with everyday conversations.
These phrases build the foundation for real trust and personal connection.
Here’s how to transform surface talk into meaningful connection:
1. “I’d love to hear your perspective on this.”
↳ Perfect during tough decisions when every voice matters
↳ Take notes in real time, send a recap with next steps
2. “Thank you for teaching me something new today.”
↳ When someone shares something valuable
↳ Try their method in your next task, share results back
3. “What support do you need from me right now?”
↳ When you see someone drowning but aren’t sure how to help
↳ Clear your next hour, solve one thing immediately
4. “I noticed your great work on that project.”
↳ Catch them doing something brilliant, say it immediately
↳ Send a quick email to their manager with a specific example
5. “Could you help me understand how you approached this?”
↳ When someone’s work amazes you – learn their magic
↳ Screenshot their process, add to your workflow today
6. “I made a mistake, and I want to make it right.”
↳ The moment you mess up – own it fast, build trust
↳ Name the fix, set a deadline, do it now
7. “Let me know if you’d like to bounce ideas around.”
↳ When someone’s stuck but may not want to admit it
↳ Block 30min on your calendar right now for them
8. “I respect your expertise on this matter.”
↳ During heated moments – acknowledge their experience
↳ Grab your notebook, write down their key points
9. “How can I help you succeed?”
↳ In quiet moments when you want to show real care
↳ Set 3 specific support actions, schedule them today
10. “I appreciate you bringing that to my attention.”
↳ When someone risks giving you tough feedback
↳ Make one change right after the conversation
11. “What’s the best way to communicate with you?”
↳ First conversations – shows you care about their style
↳ Update their contact in your phone with preferences
12. “Your contribution made a real difference.”
↳ When someone goes above – be specific about why
↳ Share one concrete metric or result right now
13. “I trust your judgment on this.”
↳ Empower them, then actually let them run with it
↳ Delete that micromanaging email you drafted
14. “Let’s find a solution together.”
↳ When problems feel huge – create partnership
↳ Book a room, set a clear agenda, solve one piece
15. “Thank you for being direct with me.”
↳ After honest feedback – reward their courage
↳ Implement one piece of their feedback today
Anyone can do small talk.
Few can create real trust.
You get to choose which you build ✨
Which phrase would you most like to hear from someone?