Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Here’s how tiny habits can create huge results 👇:
1️⃣ Small Habits Compound Over Time
➟ Just like interest on a bank account, small actions build on each other.
🟢 Reading just 10 pages a day might not seem like much, but that’s 18 books a year.
2️⃣ They’re Easy to Stick With
➟ Small habits are sustainable. They fit into your day without the pressure of massive change.
🟢 Start with 10 minutes of movement a day. It’s doable—and soon, you’ll crave more.
3️⃣ They Build Confidence
➟ When you consistently stick to a small habit, it proves you can follow through—and that leads to bigger goals.
🟢 Drinking a glass of water each morning can become the foundation for better health choices throughout your day.
4️⃣ Small Habits Create Momentum
➟ Success builds success.
🟢 Meditating for 5 minutes daily can lead to more mindful living, helping you manage stress better and improve focus.
5️⃣ They Rewire Your Brain
➟ Repeated actions create neural pathways that reinforce behavior. Over time, small habits transform your identity and become second nature.
🟢 Writing down 3 things you’re grateful for each day trains your brain to focus on the positive, boosting your overall happiness.
6️⃣ Small Leads to Big
➟ Small habits spill over into other areas of your life, creating a domino effect of improvement.
🟢 Starting your day with 10 minutes of focused planning can boost your productivity for the entire day.
7️⃣ Consistency Beats Intensity
➟ It’s not about going big all at once—it’s about showing up daily.
🟢 Writing 100 words a day may not seem like much, but over time, it could turn into a novel.
📌 PS…The first step is the hardest, but it’s also the most important.
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