Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
(but these 22 things you always can):
1. Your Attitude
Choose to have a positive outlook.
2. Your Integrity
Stick to your values, even when it’s hard.
3. Your Courage
Face your fears and grow.
4. Your Kindness
A small act can change someone’s day.
5. Your Influence
Be the leader you’d want to follow.
6. Your Actions
Make decisions you’ll be proud of later.
7. Your Boundaries
Say no when you need to.
8. Your Effort
Push through when it gets tough.
9. Your Circle
Surround yourself with supportive people.
10. Your Self-Belief
Believe you can, and you will.
11. Your Excuses
Kill them before they kill your dreams.
12. Your Goals
Set them high to inspire your growth.
13. Your Focus
Choose where you direct your attention.
14. Your Limits
Break them, then set new ones.
15. Your Time
Prioritize what matters most to you.
16. Your Words
Speak positively to yourself and others.
17. Your Self-Care
Make time for yourself every day.
18. Your Silence
Speak up, even when it’s unpopular.
19. Your Inner Critic
Put it in its place.
20. Your Mindset
Shift from fixed to growth thinking.
21. Your Purpose
Align your actions with your mission.
22. Your Gratitude
Count your blessings, no matter how small.