Successful posts don’t just happen.

They’re built on strategy:

Most people struggle to write engaging posts.

They don’t realise that different types of content require different strategies.

Instead of engaging their ICP and growing their influence,
They end up not resonating with the correct audience.

Don’t fall for the same trap.

Create successful posts using my cheat sheet below.
Here’s a sneak peek:

👤 Who is my ICP?

→ What do you sell?
→ What pain point do you fix?
→ What does your ICP want to read?

⌨️ What do I post about?

1. Topics that relate to your brand
2. Personal & relatable story
3. Educational content on relevant work topics
4. How you have done your service
5. How to do your service

⚙️ Leverage these 5 LinkedIn post formats:

1. The Awareness Post 🙌
↳ A post format designed to get traction and attention, ordinarily using pre-validated ideas and concepts to align certain ideas and values with your personal brand.

2. The Personal Story Post 🤝
↳ A post format designed to build a deeper relationship and connection with your audience and nurture trust and empathy.

3. The Education Post 🏫
↳ A post format designed to educate and stimulate your audience on your content pillars.

4. The Conversion Post 📩
↳ A post format designed to show how your methodology has previously delivered the exact results your customer is looking for.

5. The How We Do It Post 👥
↳ A post format designed to educate your audience on your methodology, IP and what you do.

You don’t grow by luck on LinkedIn.
You grow by being consistent, iterating, and writing great content.

You’ve got this; I believe in you !

How are you finding it on LinkedIn?
Let me know in the comments 👇

In case you wanted to learn more about writing great LinkedIn posts…

I am hosting:
“The Anatomy Of A Perfect LinkedIn Post”
For Free On Thursday 13th March at 5:30pm GMT

5 Proven LinkedIn Post Formats for More Views, Comments, and Leads

Sign up here:
https://lnkd.in/eMYw-JvF

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