Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
But that wasn’t me. That approach didn’t match who I am. I thought I don’t have what it takes to be a real leader.
I was wondering: is it possible to be a great leader AND a nice person too?
As an international Executive Leadership Coach and trainer since 2008, I have been working with thousands of leaders at all levels globally. This has allowed me to observe them and to notice how people behave when they are in the room, and when they are not.
I realized that the leaders who are most successful are the ones who balance a focus on Results with a focus on People. They are the ones who genuinely connect with people and bring out the best in them. According to research, only 1% of leaders does that.
But this can be learnt.
Working with leaders and seeing how they grow into transformational leaders fills me with joy. I see them feel proud of who they become. I see their teams become highly engaged and collaborative. I see how together they become role models for their colleagues in their organization, silently transforming the culture. I see them turn their relationships with their most challenging stakeholders into productive and mutually respectful collaborations. And I see their careers and salaries rise as a natural consequence.
That’s their true power of influence. Without bragging, without raising their voices, and without manipulating, they make a difference.
What kind of leader do you want to be?
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