Ed Cohen, publisher@globalbusiness.media
BEST PRACTICE
MEDIA PREP & TRAINING
COMMUNICATING CLEARLY MATTERS – NO BRAINER!
WORDS MATTER
PUBLIC SPEAKING
PERSONAL BRANDING
BE COMFORTABLE WITH YOUR TOPIC
DO NOT READ A SCRIPT
USE KEY WORDS OR PHRASES
DISCUSS HOW YOU FEEL; BE INTENTIONAL
THE GREEN-LIGHT CAMERA IS YOUR BEST FRIEND; OWN IT
ENGAGE YOUR AUDIENCE
85% of people get nervous speaking in front of others.
Clearly, not everyone loves the spotlight. But great leadership isn’t about being the loudest voice in the room – it’s about owning the room with confidence and clarity.
Start Strong
Most people lose their audience in the first 10 seconds. Avoid the usual “I’m happy to be here” intro. Instead, hook them with a bold statement, question, or story.
Example: “What if I told you that everything you know about leadership is wrong?”
Own the Space
Your body speaks before you do. Stand tall, make eye contact, and pause before you start speaking—it signals confidence (even if you’re faking it).
Slow Down & Simplify
Nervous speakers tend to rush. But clarity beats speed. Speak in short sentences, use natural pauses, and remember: Your message isn’t about sounding smart—it’s about making an impact.
Engage, Don’t Perform
Forget perfection—focus on connection. Ask questions, acknowledge the room, and make it a conversation, not a monologue.
Example: “Has anyone here ever struggled with…” (watch the heads nod).
Use the BMW Method
Confidence isn’t just a mindset—it’s a practice. Master your Body, Mind, and Words to project authority, even if you feel nervous.
BODY: Control your breathing, stand tall, and use purposeful gestures.
MIND: Focus on giving, not impressing. Remind yourself that you’re the expert.
WORDS: Speak clearly, eliminate filler words, and embrace pauses for impact.
Example: Before you walk on stage, take a deep breath, plant your feet firmly, and remind yourself: I’m here to serve the audience.
Master the Q&A
Many speakers lose credibility during the Q&A. Stay in control with the ABC Bridging Technique:
A (Answer): Acknowledge the question concisely.
B (Bridge): Shift focus to your key message.
C (Communicate): Deliver a clear takeaway.
End with Authority
Most talks fizzle out. Great leaders land their message with power. Leave your audience with one clear takeaway and a call to action.
Example: “If there’s one thing you take away from today, let it be this: [your key point].”
Leadership isn’t about loving public speaking. It’s about making people listen.
What’s your go-to strategy to own the room? Follow me Oliver Aust
Mental Toughness is a Skill.
The difference? How they react.
Your reactions shape your outcomes.
8 strategies to stay strong under pressure:
Recognize Your Triggers
—> Identify what sets you off. When you name your stress points, you can prepare for them.
Create Response Space
—> Pause before reacting. Even three seconds can shift your response.
Challenge Your Assumptions
—> Your first interpretation isn’t always right. Ask, “What else could this mean?”
Turn Pressure into Data
—> Stress isn’t the enemy. It’s feedback. Study what it reveals about your priorities.
Set Clear Boundaries
—> Decide what’s acceptable before you’re tested. Strong boundaries create clarity.
Build Stress Immunity
—> Resilience is built through exposure. Start small, then level up.
Reset Your State
—> Notice when you’re spiraling. A deep breath or posture shift can reset your mind.
Focus Forward
—> Turn stress into momentum. Ask, “What can I learn?” or “What’s the next best step?”
Pressure is inevitable. Weak reactions aren’t.
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Your title doesn’t make you a leader.
How you choose to communicate with your employees does.
The catch? They saw leadership as decisions, not dialogue:
→ Mass emails replaced one-on-one conversations
→ Big changes announced in email blasts
→ Only gave feedback during formal annual reviews
Here’s what they didn’t see happening:
1/ Our team’s confidence crumbled daily
→ Every casual hallway conversation became a potential intel-gathering mission
→ People second-guessed their work, wondering what they didn’t know
→ Creative energy drained into anxiety about “what’s next?”
2/ Their performance quietly suffered
→ Decisions slowed to a crawl—nobody wanted to move without “the full picture”
→ Innovation stopped—why build something that might not align with hidden plans?
→ Collaboration fractured as information inequality grew
3/The final blow? Trust vanished
→ Top performers started playing it safe instead of taking smart risks
→ The “open door policy” became a joke—nobody believed it
→ Exit interviews all said the same thing: “I never knew where I stood”
Here’s the truth about leadership:
When you don’t create communication channels, you create anxiety channels.
The best leaders know: It’s not about more communication.
It’s about human communication.
✓ Quick morning huddles over lengthy emails
✓ Walking the floor instead of waiting for reports
✓ Real conversations instead of formal presentations
Your team would rather hear imperfect news directly from you than piece it together through gossip.
connect with JILL AVERY
Effective leaders understand the value of asking “powerful questions” – those that spark critical thinking, foster deep discussions, and promote active engagement.
The benefits of asking powerful questions are significant:
– Enhanced team engagement: Promotes active participation and instills a sense of ownership within the team.
– Improved problem-solving: Uncovers profound insights and stimulates creative solutions through diverse perspectives.
– Stronger relationships: Demonstrates genuine interest and nurtures trust among team members.
– Leadership development: Cultivates critical thinking, self-reflection, and personal growth in team members.
Remember, practice makes perfect!
The strongest conversations are built on:
Human Psychology.
They are not just there to exchange words.
They are there to connect and understand.
The best communicators deeply understand this.
And now you can too…
1/ Use Their Name
↳ Incorporate it naturally into the conversation.
↳ It creates an instant personal connection.
2/ Mirror Body Language
↳ Subtly match their posture and gestures.
↳ It builds rapport subconsciously.
3/ Ask Open-Ended Questions
↳ Encourage deeper, more meaningful responses.
↳ It shows genuine interest in their thoughts.
4/ Practice Active Listening
↳ Focus fully on the speaker, not your response.
↳ It makes them feel truly heard and valued.
5/ Use Strategic Silence
↳ Allow brief pauses in conversation.
↳ It prompts the other person to elaborate.
6/ Find Common Ground
↳ Identify shared interests or experiences.
↳ It creates an instant bond and comfort.
7/ Show Vulnerability
↳ Share an appropriate personal story.
↳ It encourages openness and trust.
Pro Coach tips
Practice mirroring with a friend.
Record yourself asking only open questions.
Share one small vulnerability in each conversation.
Use names three times per talk.
Master these hacks, and you’ll be able to talk to anyone.
Anytime. Any place. Anywhere.
Your self confidence will thank you!
has never been harder
for presenters.
Keep attention;
7 powerful tactics!
It is a myth that attention spans are shorter than ever.
But it is true that people have higher standards than ever because they have so many options and are incredibly busy.
If you’re speaking, presenting, or leading a meeting, don’t just talk for 20 minutes.
Instead, re-hook your audience every 2minutes.
That’s how fast you can lose your audience.