Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
🔹 COMMISSIONS
When I list a home, it’s never a “fixed” commission. It’s customized based on SERVICES provided as well as #RESULTS. Why should a seller commit to a standard fee until they know an agent has delivered the expected OUTCOME?! Or knows the agent has priced the home CORRECTLY at a price the market will bear–and not at a higher price to get the listing over other agents?
🔹 MARKETING
When #marketing a residential property, it’s never just showcasing the house — but the Neighborhood, Schools and Community so that potential buyers can imagine making it “HOME.”
🔹 COMMUNITY ENGAGEMENT
It’s not just putting it in MLS and marketing it to agents. It’s engaging with neighbors and asking the seller to share to their sphere–amazing how often this has resulted in finding a buyer who was searching in a different area of town, or not looking to move at all!
🔹 PRE-MARKET PREPARATIONS
When preparing the home for sale, I often go beyond hiring professional photographers and stagers (thanks Matt Ross and Robin Fusco for your talent showcasing the home below!), but share in the expense for pre-listing repairs & updates to ensure my client is on Offense, not Defense, during #Negotiations. This also gives me “skin in the game” — I will never ask a seller to pay for something I wouldn’t do to sell my own home!
Thankful for my like-minded partners in the REAL Estate Industry who make my job so much fun!
🔹🔹 And If you know anyone looking to #Relocate to #Texas–please share my latest listing in #Southlake that can also be available to purchase partially FURNISHED!🔹🔹