Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
𝗛𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 𝗼𝗳 𝗡𝗲𝗲𝗱𝘀 𝗮𝗽𝗽𝗹𝗶𝗲𝗱 𝘁𝗼 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
Abraham Maslow was an American psychologist who created the Hierarchy of Needs, a theory which argued that psychological health was dependent on the fulfilling of needs in order of priority. This theory put forward the idea that humans must have their basic needs met in order to pursue their own personal growth and development. The needs in Maslow’s theory are, in order:
Survival – These are biological needs such as food, water, shelter, sleep.
Safety – This need requires stability, security, order, law, and protection from elements.
Belonging – This is a need for friendship, love, affection, and intimacy
Importance – The need to achieve and master things, independence, and self-respect
Self-Actualization – This is the need that requires people to fulfill their potential and what they believe they’re capable of.
These needs are the basis for human survival and growth. But look closer at them. They play a large part in employee engagement levels and how your employees are engaged and motivated within your company. Let’s break it down and see how this works:
1. Survival– We know this is a basic need. This includes the need to have a job, a salary that pays the bills, and a sense of financial independence.
2. Safety– When we have jobs, we need to know that they are With the way the job market is nowadays, it’s hard for many to move past this second most basic need. It also causes individuals to need structure in the workplace, with a chain of command and a process for their duties so they feel confident that they’re doing their job correctly.
3. Belonging– People need to feel like they’re part of a team, that they are a part of something bigger. As employees, humans need to know their individual contributions are valued by the company. If your organization is setup around team principles, then this sense of belonging and “camaraderie” should come almost naturally.
4. Importance– This need dovetails into the “belonging” need in the sense that individuals need to feel like they’re important to a team, projects, and the overall organization. This need is most prevalent inside of larger companies where the need to engage employees on a personal level becomes harder and harder for higher-level management.
5. Self-Actualization– Most employees have some level of ambition and want to achieve more than where they’re currently positioned. Giving them opportunities for growth, learning, leadership and advancement give them all of the tools they need to begin to self-actualize within your company’s walls. When they reach this point and are taking full advantage of the tools made available to them, they inspire others along the way and create a ripple effect of employee engagement.
Content from https://lnkd.in/d-WyVZ4B
#employeeengagement #survival #safety #belonging #importance #selfactualization