Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
From 2010 to 2020, their GDP grew 65%, according to the Latino Donor Collaborative‘s numbers. That figure is 2.6x the amount of non-Latino GDP. If they were their own country, it would be the 5th largest economy in the world. Latinos thriving in the US are a perfect example of how any race or culture can succeed under the right conditions.
While Latinos do have fantastic work ethics and productivity, the truth is that population growth rate also explains a lot. The Latino population grew +22% in that same 10-year period and reached 62M, compared to +4% for Non-Latinos. Almost one in five Americans are now Latino or Hispanic.
Still, here are a few other metrics that do point to Latinos being a force for development in the past decade:
• Labor force: They represented 80% of additions to the labor force
• Education: 2.8x faster growth in higher education graduates than Non-Latinos
• Entrepreneurship: They accounted for 52% of all new employer businesses in the past decade. Startups like Guatemalan-founded Duolingo and Brazilian-founded Brex have passed $1B valuations.
Still, there is work to be done. Latinos occupy only 4% of executive roles and less than 2% of US elected officials. A few notable leaders:
• Javier Rodriguez — CEO of DaVita Kidney Care
• Antonio Neri — CEO of Hewlett Packard Enterprise
• Alexandria Ocasio-Cortez — Member of US Congress