Great Leadership
series
JUNE 16th EDITION
RE-DEFINING YOUR MEMO/OUTLINE
TO DESCRIBE ME CREATING SPEAKER PERFORMANCE
(LEADERSHIP / BEING EFFECTIVE ON-CAMERA)
CREATING “GOOD TV”
LEADERSHIP in the role of TV talk-show guests (performance)
My LEADERSHIP roles…
…developing their TALKING POINTS
…creating a good discussion-flow based on “media prep”
Leader performance (speaker) … enhancing their comfort
Optimizing the Leader (the speaker’s) positive experience; measuring brand value-add resulting from the speaker (leader) being a guest or cosponsoring the program
… maxing the program’s PR value via speaker’s word-of-mouth / recommendation
- DEFINING the media (on-stage) atmosphere
- Can anyone be a great performer on TV/audio? Describe the road map
- How can speakers on the program exhibit/display effective Thought-Leadership on TV/audio ?
- How do you develop a topic into a series focusing-in on SPEAKER leadership development?
- Overcoming challenges of remote production; understanding the (a) EXECUTIVE 1:1 style, (b) dialog within a small group, (c) speaking (thought leadership) to a larger group via TV to a “remote” an in-person meeting room
personal branding
media exposure for leaders…
promote
GlobalBusiness-MediaNetwork
subscription/memberships
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Why has video + audio exposure become so very important to leaders desiring to better establishing their personal brand … and meshing-it with the company/professional brand messaging?
- What are the common mistakes you see leaders making before they go on-air?
- What are the common mistakes you see leaders making while on air being interviewed?
- Why is practice and preparation so important for leaders to understand the opportunity, to be goal-oriented, grasping the messaging process (opportunity to tell a convincing story) that will be on display while on air and therefore in the finished recording display … video + audio + text notes … for the exposure and accessibility for the days/weeks/months + … before they go on air to be interviewed?
- Why do leaders think they can “wing it” re media exposure, rather than preparing before each interview?
- Should leaders have a clear understanding … regarding media strategy … or is it ok for them to just jump onto opportunities when they come along?
- What are some best practices for leaders when pitching themselves to Global Business audiences who are across time and space, across borders and cultures, across industries and silos, and across generations … using TV/video and RADIO/audio and text/a i generated notes?
