Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Cracking the code on managerial effectiveness.
That remains one of the most pressing challenges for organizations.
The attached infographic sheds light on this.
Each of these areas of responsibility influences the manager’s success and ability to drive engagement, retention, and performance across their teams.
The opportunities?
1️⃣ Simplify the manager role
Reduce administrative and technical burdens on managers to free up time for talent management and align their work with organizational needs.
2️⃣ Pick the right people for management roles
Implement a formal, multi-step process to identify and assess candidates with the skills and traits needed for successful management.
3️⃣ Give them the support they need
Provide ongoing development through tailored training, mentoring, and job rotations based on individual strengths and competency models.
4️⃣ Measure their performance and insist on excellence
Track managerial effectiveness using KPIs, surveys, and feedback, and address underperformance with training or reassignment.
👉🏽 Explore proven practices and resources to strengthen managerial effectiveness at Wowledge.com