A chief customer officer (CCO) is the executive responsible in customer-centric companies for the total relationship with an organization’s customers. This position was developed to provide a single vision across all methods of customer contact.

CCO must report directly to the Chief Executive Officer; must also inform the Board about important issues and material violations.

… voice defending the perspective of the customer at all times.

Build a 360-degree view of the customer.

CCO will be the person driving a deeper understanding of customer needs, satisfaction, and their overall experience.