Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Presenting the best HR, future of work and
people analytics resources for May: https://lnkd.in/enWGkeky
1️⃣ Anshul Sheopuri and Lucrecia Borgonovo share five areas where Mastercard is using AI to improve the way their employees work, grow and manage their careers.
2️⃣ Emily Pelosi, PhD provides a breakdown of the Head of Employee Listening role and how she helps Intuit’s leaders harness employee feedback to make better and more informed decisions based on data.
3️⃣ Vidya Krishnan, Peter Sheppard, Stacia Sherman Garr and Dani Johnson discuss Ericsson’s skills-based approach and why “Skills are like oxygen, invisible but necessary.”
4️⃣ Patrick Coolen and Annett Zippel share insights on how to find the right people analytics leader for your company.
5️⃣ Norm Smallwood and Dave Ulrich outline the common HR Transformation pitfalls and provide tips on how to overcome each of them – including the need for HR professionals to understand and prioritise work (see Figure).
6️⃣ Francisco Marin sets out eight key considerations for successfully incorporating GenAI into organisational network analysis
7️⃣ Ken Oehler explores the link between personality traits and areas such as hybrid collaboration, trust, employee experience, and productivity.
8️⃣ Sergio Ezama and Lars Schmidt discuss Netflix’s unique approach to compensation, which is setting new benchmarks in the HR landscape.
9️⃣ Lassaad Essafi explains why a skills-based approach to talent management is not just a strategic imperative but a significant driver of business value and organisational performance,
🔟 An opportunity for heads of people analytics to participate in the 5th annual Insight222 People Analytics Trends study. See here: https://lnkd.in/e9kxTkvE
📚 The book of the month is The Skills Advantage: A Human-Centered, Sustainable, and Scalable Approach to Reskilling by Anish Lalchandani.
..and there’s much more to learn from too!
Read the whole collection here: https://lnkd.in/enWGkeky
hashtag#humanresources hashtag#peopleanalytics hashtag#leadership hashtag#workforceplanning hashtag#hrtech hashtag#learning hashtag#culture hashtag#employeelistening hashtag#futureofwork hashtag#diversity hashtag#organizationalnetworkanalysis hashtag#chro hashtag#hrtransformation hashtag#orgdesign hashtag#hr hashtag#recruiting hashtag#talentmarketplace