Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
(Subtle shifts change how people see you)
Every conversation is an opportunity for deeper trust.
Here’s how to make it count:
1. I made a mistake, and here is what I’m doing to fix it
↳ Show accountability without excuses
2. You were right – I hadn’t thought about it that way
↳ Demonstrate humility and openness to grow
3. I have your back, no matter how this turns out
↳ Promise support through uncertainty
4. I trust you to take the lead, even if it doesn’t go perfectly
↳ Create safety to take risks and grow
5. Help me understand your perspective
↳ Show a genuine desire to see their world
6. This one’s on me, and here’s my plan
↳ Take ownership with clear action
7. I appreciate the extra effort you put in, it didn’t go unnoticed
↳ Validate and recognize their invisible work
8. Your success matters to me personally
↳ Genuinely care for others
9. You can be honest with me, no judgement
↳ Create psychological safety
10. I’ve got you covered, focus on what matters most to you
↳ Remove barriers so that others can excel
11. This conversation stays between us
↳ Build confidentiality even without being asked
12. Your voice matters here, thank you for speaking up
↳ Reward courage and encourage feedback
13. You don’t have to go through this alone, I’m here for you
↳ Offers support and partnership in tough times
14. It’s ok if you’re not ready, I’ll wait
↳ Respect personal boundaries and timing
15. Consider it done, I own this completely
↳ Show strong commitment to deliver
16. You bring something to this that no one else can
↳ Recognize their unique value
17. You have everything it takes to succeed, I believe in you
↳ Express genuine confidence in someone’s ability
Building trust isn’t about grand gestures.
It’s about showing up in the small moments that matter.