1. Creating New Market Space
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Most companies focus on matching and beating their rivals. As a result, their strategies tend to take on similar dimensions.

2. Knowing a Winning Business Idea When You See One
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Identifying which business ideas have real commercial potential is fraught with uncertainty, and even the most admired companies have stumbled.

3. Charting Your Company’s Future
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Few companies have a clear strategic vision.

4. Fair Process: Managing in the Knowledge Economy
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Unlike the traditional factors of production–land, labor, and capital–knowledge is a resource that can’t be forced out of people.

5. Tipping Point Leadership
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In any organization, once the beliefs and energies of a critical mass of people are engaged, conversion to a new idea will spread like an epidemic.

6. Value Innovation: The Strategic Logic of High Growth
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What separates high-growth companies from the pack is the way managers make sense of how they do business.

7. Blue Ocean Strategy
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Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space.

8. How Strategy Shapes Structure
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Instead of letting the environment define your strategy, craft a strategy that defines your environment, say the authors of Blue Ocean Strategy.

9. Blue Ocean Leadership
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Are your employees engaged in moving your company forward? Here’s how to release their untapped talent and energy.

10. Innovation Doesn’t Have to Be Disruptive
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Create new markets for growth without destroying existing companies or jobs.

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