Objections aren’t roadblocks.

They’re just trust tests.

Most professionals hear “no” and retreat.

Top performers hear “no” and lean in with curiosity.

Because every objection is really saying:

“Help me trust you.”

After 25+ years helping experts win work, I’ve seen it
time and time again:

The best move isn’t to persuade.
It’s to connect.

And nothing builds connection faster than curiosity,
especially when someone’s resisting.

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Here are 12 common objections…
and how to respond in a way that builds trust.

❌ “We’re happy with our current provider”
❌ “We tried this before and it didn’t work”
❌ “This isn’t a priority right now”
❌ “Let me check with my team”
❌ “I’m not the decision maker”
❌ “I need to think about it”
❌ “Your fees are too high”
❌ “Send me information”
❌ “It’s not in the budget”
❌ “We do this internally”
❌ “We’re not ready yet”
❌ “I don’t have time”

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What creates connection:

✅ “Of course. What matters most?”
✅ “I understand. What went wrong?”
✅ “Thanks. Who should we include?”
✅ “What challenges are top of mind?”
✅ “Should we include them next time?”
✅ “How does this align with your goals?”
✅ “Great! What works best about them?”
✅ “What ROI would make this a priority?”
✅ “Where might you need extra support?”
✅ “Would 15 minutes be worth exploring?”
✅ “I respect that. What needs to happen first?”
✅ “I hear you. What results would make it worth it?”

See the shift?

No defending.
No convincing.

Just connection.

Because when you answer resistance with curiosity, you
don’t just keep the conversation going.

You deepen the relationship.

💡Follow Mo Bunnell for client-growth strategies
that don’t feel like selling.

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