How can cultural differences impact business negotiations?
Elevating your skills;
Rebranding and personal development to grow from recognition from being known as a regional expert developing into being recognized as a valuable resource for developing global leadership
Philip Berry highlights the significance of rebranding oneself to transition from regional success to global recognition. Philip outlines critical questions for individuals to consider, such as how to deepen their impact and export their strengths to new markets. He stresses that rebranding involves not only identifying unique competencies but also adapting to new roles and environments.
Philip highlights the four dimensions of Cultural Quotient (CQ) that are crucial for success in global interactions. He explains that CQ involves understanding one’s motivation and confidence, as well as the ability to adapt to different cultural contexts. He shares personal experiences from his work in various regions as a C-suite People leader/developer across 60 countries with Colgate-Palmolive, illustrating the necessity of adjusting mental models and behaviors to enhance cross-cultural effectiveness.
Philip shared insights on the necessity of establishing trust in cross-cultural business dealings, particularly highlighting his experiences in Turkey. He noted that while American businesspeople often prioritize efficiency, they may overlook the importance of relationship-building. By showing genuine curiosity about local customs, such as asking about prayer beads, he was able to foster trust and successfully close a deal.
Philip emphasized the significance of cultural competence in driving business success, citing his experiences with Procter & Gamble and Colgate. He noted that companies should immerse leaders in cross-cultural training and adapt products to local markets, as demonstrated by Colgate’s honey-flavored toothpaste in Russia. He outlined four key strategies for companies to excel in global markets, including international assignments and inclusive talent development.
Beverly L.W. Sunn, founder & President Asia Pacific Properties, (Hong Kong-based) discussed her background in relocation services across Asia and highlighted the rapid changes in cultural environments. She stressed the need for a nuanced understanding of local subcultures to effectively implement programs. She is a niche real-estate-and-relocation business owner. Her primary company, Asia Pacific Properties, specializes in representing high net-worth investors in buying and selling luxury commercial and residential real estate, in Asia and abroad. Beverly’s APP Mobility, APP’s sister firm, focuses on helping myriad multinational companies, their employees and their families, move in – and out – of the region. Playing to Beverly’s strengths as Asia’s pioneer of relocation services, this personalized service helps arrivals develop a deep cultural sensitivity to diverse cultures, communities and people.
Besides business strength, Beverly is a civic leader, having been the first female president of Hong Kong’s influential American Club and the force behind Hong Kong’s annual Women of Influence Conference, sponsored by the American Chamber of Commerce. In fact, most recently, Beverly was recognized and honored with the Women of Influence’s Lifetime Achievement Award at the group’s 20th anniversary summit and gala. Additionally, she has been invited to be a trustee of the prestigious AmCham Charitable Foundation which contributes to the community by leveraging its influence in global business in Hong Kong and the region.
Previously, Beverly served on the Ladies Committee of the Hong Kong Philharmonic, organizing major fund-raising events. In 2015, she founded The Friends Committee of the prestigious Shanghai Symphony Orchestra.
Seattle-based Ali Shami (originally from Beirut Lebanon) stressed the need to show that you care when speaking with an international audience and when being a visitor or expat within the different cultural setting.
Ali is the Founder and CEO of FTD Consulting Global Leadership, Award-Winning Author, a Board Member and Keynote Speaker; x[Boeing – GM]
Here’s the video of co-authors Ali Shami and Steven Howard
