Nike doesn’t sell shoes, it sells stories of perseverance.

Airbnb doesn’t sell rentals, it sells belonging.

The best entrepreneurs build narratives that move people.

Here’s how to be a great storyteller in business:

Master this, and your brand will sell itself.

𝗪𝗵𝘆 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

1/ Builds Connection

Stories resonate emotionally, creating bonds with your audience.

Helps you convey complex ideas simply.

2/ Inspires Action

Motivates your audience to think, feel, or act differently.

Drives decisions more effectively than facts alone.

3/ Creates Memorability

People remember stories far better than raw data.

Stories leave a lasting impression.

𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗦𝘁𝗼𝗿𝘆

1/ Relatable Characters

Develop a protagonist your audience can empathize with.

Highlight their desires, flaws, and growth.

2/ Compelling Conflict

Introduce challenges or obstacles to create tension.

Conflict drives the story forward and keeps interest.

3/ Strong Beginning

Hook the audience with curiosity or emotion.

Set the stage for the story’s journey.

4/ Clear Narrative Arc

Follow a structure: beginning, middle, and end.

Ensure the story flows logically.

5/ Powerful Ending

Leave the audience with a takeaway or emotion.

Tie up loose ends or deliver a surprising twist.

𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿

1/ Understand Your Audience

Identify their pain points, values, and desires.

Tailor your story to resonate with them.

2/ Start With a Hook

Use a question, bold statement, or intriguing fact to grab attention.

Example: “Have you ever felt like giving up?”

3/ Build Emotional Depth

Show vulnerability or shared experiences.

Use sensory details to evoke emotions.

4/ Use Simplicity and Clarity

Avoid jargon or overly complex plots.

Focus on one core message.

5/ Practice Delivery

Use your voice and body language effectively.

Pause for dramatic effect and vary your tone.

6/ Incorporate Dialogue and Action

Add conversations and actions to make the story vivid.

Show, don’t just tell.

7/ Edit Ruthlessly

Cut out unnecessary details.

Ensure every part serves the story’s purpose.

𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀

1/ The Hero’s Journey

Protagonist goes on a transformative adventure.

Example: Overcoming failure to achieve success.

2/ The Relatable Struggle

Highlight a challenge your audience can see themselves in.

Example: Battling imposter syndrome.

3/ The “What If” Scenario

Present a hypothetical situation.

Example: “What if you could change your life in 30 days?”

4/ The Twist Ending

Deliver an unexpected conclusion.

Example: “It turned out the solution was right in front of me.”

5/ Humor and Surprise

Add lightness or shock to keep engagement high.

Example: A humorous mishap that led to an aha moment.

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Credit: Nathan Hirsch on Twitter/X