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It’s powerful for marketing, communication, and personal branding.
3 key elements to strengthen your storytelling:
1. Put the Audience First
• Position your audience as the hero of the story, not you or your brand.
• Identify their desires and obstacles to create relevance and resonance.
• Speak with words they understand—fifth-grade simplicity beats technical jargon every time.
2. Structure Your Narrative
• Choose a proven framework (Hero’s Journey, Pixar, or Who-What-Why) for reliable impact.
• Keep stories under 30 seconds when possible for maximum retention.
• Connect each beat of the story to keep the audience’s attention.
3. Create Emotional Connection
• Start with an unexpected hook that makes it impossible not to keep listening.
• Share vulnerable moments that resonate with your audience’s experiences.
• Always end with transformation—show the contrast between beginning and end states.
People remember stories.
Learn to tell better ones to level up yourself and your business.
It’s powerful for marketing, communication, and personal branding.
3 key elements to strengthen your storytelling:
1. Put the Audience First
• Position your audience as the hero of the story, not you or your brand.
• Identify their desires and obstacles to create relevance and resonance.
• Speak with words they understand—fifth-grade simplicity beats technical jargon every time.
2. Structure Your Narrative
• Choose a proven framework (Hero’s Journey, Pixar, or Who-What-Why) for reliable impact.
• Keep stories under 30 seconds when possible for maximum retention.
• Connect each beat of the story to keep the audience’s attention.
3. Create Emotional Connection
• Start with an unexpected hook that makes it impossible not to keep listening.
• Share vulnerable moments that resonate with your audience’s experiences.
• Always end with transformation—show the contrast between beginning and end states.
People remember stories.
Learn to tell better ones to level up yourself and your business.