An EVP is useless without alignment.

It should reflect what employees actually value.

Establishing an effective Employee Value Proposition (EVP) can greatly impact retention and engagement.

Cutting turnover by as much as 70% (Gartner).

So, where do you start?

With a baseline.

The attached ‘EVP Assessment’ is a useful resource.

It helps identify where a company stands, what employees value, and how it compares to competitors.

It contains four primary pillars.

1️⃣ Material offerings.
Compensation, benefits, flexibility, and well-being.

2️⃣ Growth opportunities.
Career development and mobility.

3️⃣ Connection & community.
Culture, DEI, and leadership.

4️⃣ Meaning & purpose.
Mission, job significance, and employer reputation.

The more aligned these elements are with employee expectations, the stronger the EVP.