“Sorry” is the most expensive word in business.

It costs you credibility, power, and respect.

Here’s what top performers say instead:

Instead of apologizing for delays:

→ “Thanks for your patience”
→ “Here’s what you can expect”
→ “I’m committed to delivering quality”

Instead of apologizing for questions:

→ “Could you clarify this?”
→ “I want to ensure I get this right”
→ “Help me understand this better”

Instead of apologizing for boundaries:

→ “I have bandwidth for this next week”
→ “Let’s schedule dedicated time for this”
→ “Here’s when I can give this my full attention”

Why this works:

* Gratitude beats guilt
* Solutions beat self-doubt
* Confidence builds trust

Remember:

Your time is valuable
Your questions are valid
Your boundaries are necessary

The most respected professionals aren’t the most apologetic.

They’re the most intentional.

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