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I’ve helped 250+ companies with their strategies.

Here’s a concept you can’t ignore:

Did you know there are several levels of strategy?

Corporate, business, functional, and operational.

Understanding these different levels is essential for every business leader.

Whether your business is large or small, the fundamental principles of strategy remain the same.

Here’s a breakdown of these levels and how they apply in various scenarios:

Corporate Level Strategy:

➟ Sets the long-term vision and overall direction for the company.

➟ Developed by top executives and focuses on big-picture planning.

➟ Covers a 3-5 year period, determining where the business will operate.

Business Level Strategy:

➟ Focuses on achieving the goals of specific business units.

➟ Aims to secure a competitive edge in chosen markets.

➟ Involves key decisions like cost leadership or differentiation.

Functional Level Strategy:

➟ Designs strategies for individual departments within the company.

➟ Aligns departmental activities with the company’s broader goals.

➟ Addresses specific challenges in each functional area, like marketing or operations.

Operational Level Strategy:

➟ Deals with the day-to-day execution of plans.

➟ Turns strategic ideas into actionable tasks and measurable results.

➟ Focuses on short-term goals, resource use, and project management.

A well-thought-out strategy won’t guarantee success:

But it’s the necessary starting point.

To succeed, you must understand and focus on each level of strategy.

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