Here’s how to get your own way ⬇️

Facts don’t persuade, emotions do.
You need to tap into feelings to get
what you want.

Cialdini’s 6 Principles of Persuasion are
essential for mastering influence.

Here’s how they help:

✅ Reciprocity

↳ People feel compelled to return favours.
↳ Offer something valuable, and they’ll
follow your lead.

✅ Scarcity

↳ Limited availability sparks desire.
↳ Highlight exclusivity to create urgency
and prompt action.

✅ Authority

↳ Expertise builds trust.
↳ Demonstrate knowledge to position
yourself as the go-to expert.

✅ Consistency

↳ People prefer to act consistently with
past commitments.
↳ Secure small commitments first to pave
the way for bigger ones.

✅ Liking

↳ We are more easily persuaded by those
we like.
↳ Build strong rapport to increase your
influence.

✅ Consensus (Social Proof)

↳ People follow the actions of others.
↳ Show that others have made similar decisions
to encourage the same behaviour.

The AIDA Model and the Elaboration Likelihood
Model offer two other powerful frameworks to
guide persuasive communication.

Here’s how they work:

✅ AIDA Model

↳ Attention
– Capture their interest with something engaging.
↳ Interest
– Keep them hooked by showing why it matters to them.
↳ Desire
– Create a want by highlighting the benefits and outcomes.
↳ Action
– Encourage immediate action with a clear next step.

✅ Elaboration Likelihood Model

↳ Central Route
– Use when the audience is highly motivated.
↳ Focus on logic
– And detailed arguments to persuade with facts.
↳ Peripheral Route
– Use when the audience is less engaged.
↳ Persuade
– Through cues like authority, emotions, or social proof.

🧠

Remember; persuasion is all about them.
It’s never about you. Reframe the focus
and get what you want.

What’s your top tip for persuading others?