Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
After speaking with 100+ leaders, one theme keeps coming up: delegation.
Letting go can be hard but the best leaders know how important it is.
And it makes life better for the whole team!
These frameworks helped me delegate smarter:
1/ 70% Rule: Delegate when someone can do the task 70% as well as you.
2/ RACI Matrix: Define who’s Responsible, Accountable, Consulted, and Informed.
3/ Eisenhower Matrix: Prioritize by urgency & importance.
4/ 80/20 Rule: Focus on the 20% of tasks that drive 80% of outcomes.
Here’s my 6-step roadmap to master delegation:
1/ Pick the right tasks to delegate.
2/ Choose the best person based on their skills.
3/ Give clear instructions.
4/ Agree on the first deadline—together.
5/ Define what success looks like.
6/ Empower your team to make decisions.
Remember: You don’t have to do it all, you need a team who can.
P.S. How do you approach delegation?
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♻️ Repost this to help your network delegate tasks better!
📌 Want a high-resolution PDF with clickable links?
1. Just follow me Will McTighe
2. Sign up for my free Level Up Community at https://lnkd.in/gKzZUq-b