Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Leaders who excel in execution outperform their peers.
Find out the secret sauce with this cheat by Chris Donnelly:
Do you ever wonder why some leaders are in a league of their own?
It’s not about charisma or even strategy.
It’s about EXECUTION.
Leaders who nail execution outshine their peers. Period.
But what’s their secret sauce? Let’s unravel it:
→ Vision with action
Great leaders don’t just dream; they DO. They turn bold visions into reality.
→ Prioritization
They know what matters most and laser-focus their energy there.
→ Agility and adaptability
Change is constant. These leaders pivot swiftly and effectively.
→ Empowering teams
They don’t just delegate; they empower. Each team member becomes a key player in the execution plan.
→ Measuring progress
What gets measured, gets managed. They track progress religiously.
→ Communication is crucial
Clear, consistent communication aligns and motivates the team.
→Learning from failure
Mistakes are not setbacks but stepping stones for these leaders.
Here’s how you can emulate these execution maestros:
→ Set clear, achievable goals: Know your endgame.
→ Break it down: Turn big goals into actionable steps.
→ Foster a can-do culture: Encourage and inspire your team.
→ Stay on track: Regularly review and adjust your course.
→ Celebrate milestones: Recognition fuels momentum.
→ Learn continuously: Every outcome is a learning opportunity.
Remember:
Execution isn’t just about getting things done.
It’s about getting the right things done, the right way.
—
Created by Chris Donnelly
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