Start here:
1. Vision (Your “Why”)
↳ Paint the future you want to create
↳ Make it bold enough to inspire
↳ Keep it clear enough to follow
2. Mission (Your “What”)
↳ Not just what you do
↳ But who you serve and why it matters
↳ Keep it focused and meaningful
3. Core Values (Your “How”)
↳ Choose principles that guide decisions
↳ Pick values you’ll actually live by
↳ Make them memorable and meaningful
4. Strategic Priorities
↳ Focus on 2-5 key areas only
↳ Choose what moves the needle
↳ Say no to everything else
5. Long-Term Goals
↳ Set specific 3-5 year targets
↳ Make them measurable
↳ Keep them ambitious but achievable
6. Initiatives
↳ Design programs that matter
↳ Create projects with purpose
↳ Connect everything back to vision
7. Strategies
↳ Choose approaches that fit your culture
↳ Keep them flexible but focused
↳ Make sure they connect to your goals
8. Tactics
↳ Pick methods that your team can master
↳ Choose tools that scale with you
↳ Test small, then expand what works
9. Action Plan
↳ Break big goals into small steps
↳ Set clear owners and deadlines
↳ Create weekly check-in rhythms
The truth is:
Great strategy isn’t about perfect plans.
It’s about clear direction.
Start at the top.
Build down with purpose.
Watch your vision come alive.
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90% of strategic plans fail.
Not because the ideas are bad.
But because they’re built backwards.
Most CEOs start with tactics and actions.
Then wonder why nothing connects.
Here’s what the best know:
Strategy isn’t a pyramid you climb.
It’s one you build from the top down.