Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Managing Transformation and Change Across Borders: Navigating the New Era
As we step into 2025, the impact of the 2024 election year is still resonating, promising fresh policy frameworks and agendas that will drive change across the globe. In this dynamic environment, multinational teams and organisations must be equipped to navigate increased complexity and adapt to evolving landscapes.
Ruth Holmes highlights the importance of embracing change and preparing our organizations for the shifts ahead. From cultural readiness to a focus on employee wellbeing, organizations must respond with resilience and adaptability.
In a year of transformation, staying ahead means not just adapting to change, but leading it with empathy and strategic foresight.
Thanks to Berna Oztinaz, CHRO of Genel Energy PLC, Angela Ryan, CHRO of the SGX Group, David Bearfield, director of the Office of Human Resources, United Nations Development Programme (UNDP), Anthony Ariganello, C.M., president and CEO of the CPHR, Canada’s designated HR body, for their insights.
This article is taken from our brand new Leadership Supplement which you can download on our website.
Read article here: https://lnkd.in/e5CKnqrx
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